Solution areas
Broad support for analytics interpretation and product decision-making.
Create a shared source of truth for key product performance signals across teams.
Track behavior trends in a way that supports practical prioritization.
Review commercial movement with clearer context for product planning.
Stay close to key movement during active operational cycles.
Detect unusual signal shifts and important patterns earlier.
Use assisted workflows to identify opportunities and investigation paths.
Provide high-level visibility for planning, prioritization, and alignment.
Align product, analytics, and business teams around shared definitions.
Build a stronger analytics foundation that can evolve over time.
Practical foundation
Signal-first workflow design
Structure analytics around meaningful movement, not report volume.
Practical interpretation support
Move from raw numbers to useful product context for decision-making.
Decision-ready views
Give teams clearer views for planning, review, and execution cycles.
Operational consistency
Reduce ad-hoc reporting overhead and improve team rhythm.
Expected outcomes
Faster understanding of movement
Spot important changes quickly and align on their likely impact.
Improved team alignment
Use common signals and language across stakeholders and functions.
Lower reporting friction
Spend less effort reconciling data and more effort improving outcomes.
More focused execution
Connect insight review more directly to roadmap and live decisions.
How teams describe the value
" AppTulip made it easier for our team to align around the same product signals. We spend less time debating numbers and more time discussing actions. "
Studio Product Lead
Game Studio
" The visibility is much clearer than our previous reporting setup. It helps us evaluate changes with better context and move faster as a team. "
Analytics Manager
Mobile App Team
" What stands out is practical decision support. We can connect trends to priorities without adding more process overhead. "
Operations Lead
Product Organization